Web Branding vs. “Don’t Make Me Think”
About 10 years ago I picked up a copy of Don’t Make Me Think by Steve Krug. It is by far the simplest bible-like book of user interface design. The principle of this short read is simply creating web page...
Don't Make Me Think!Landing Page OptimizationMarketingExperimentsMarketingExperiments.comUser Interfaceswebsite redesign
Anatomy of a Redesign – Pre Article
This series of articles are going to be about a site redesign. While I am not a designer, and some say I am a hack programmer, I have been around the web enough and been a member of quite a...
Landing Page Optimization & MarketingExperiments
Last spring I attended the 2009 Omniture Marketing Summit. By chance, right before I left, I noticed there was a landing page certification program being run by MarketingExperiments (associated with Marketing Sherpa). Those of you familiar with the MarketingExperiments formula...