Sorting Out What’s Important…
Sorting Out What’s Important… Years ago, those of us who worked for Bell Atlantic in the 90s, went to a management training program called The Bell Atlantic Way. The Way was one of a dozen management training programs we were...
Pivoting A Start-Up: How To Avoid The Big Disaster
As one CEO of an NTT corp division told me, “I have seen more disasters in my lifetime, let’s try to avoid a disaster on this one!” Commitment To Failure A few years ago in my MBA program at Florida...
Tango Speed Dating Is Now A Reality
Over the past few months, Take It National, Pre-Dating Speed Dating and a small Tango company called 22Tango located in the Charlotte area have been working on the first serious Tango Speed Dating event. This event is a great test...
Marketing Trend: Our Decreasing Need To Remember Anything
Years ago in the not so distant past there used to be these little black books we all carried around that held in them names, addresses and phone numbers. Ah, yes we called them address books and phone books. To...
How To Kick The Caffeine Habit
I typically don’t chat about non-web subjects on this blog, but for the 100th time in the past 5 or 6 years a friend asked me “how did you kick the caffeine habit?” Basically I have been caffeine free for...
Web Migrations & Taking Sites Live Reality Check
Now let’s say you have been brave enough to either hire a web developer or build your own website yourself, or let’s say you have been assigned to build out a new website for a large corporation. If you know...
Web Branding vs. “Don’t Make Me Think”
About 10 years ago I picked up a copy of Don’t Make Me Think by Steve Krug. It is by far the simplest bible-like book of user interface design. The principle of this short read is simply creating web page...
How To Write A Strategic Online Marketing Plan – Part 3
Part 3 – Prioritization In the Online Marketing Plan! If you are reading this article, you may want to check the first two parts here: This is the first article in the series on writing a strategic online marketing plan...
How To Write A Strategic Online Marketing Plan – Part 2
In my first article on how to write a strategic online marketing plan, I discussed some basics of the areas of online marketing you may want to consider. See the list below. What I am saying is that you should...
Social Engagement by Google Analytics
Noticed today, and it has been a few months since they have planned, a new social engagement tracking feature in Google Analytics. This is interesting, because there has not been a new feature in Google Analytics in quite a while....